martes, noviembre 22, 2011

Calarcá tiene cómo sacarle provecho al turismo

Autor: Iván Restrepo R.

A estas alturas, es de suponerse que el empalme entre el alcalde saliente y el entrante debe estar llevándose a cabo dentro del mayor clima de efectividad, teniendo en cuenta todos y cada uno de los temas de interés para el municipio y sus pobladores, (digo todos, porque un gobernante no solo gobierna para los que han sufragado por él).

En medio del acontecer regional se hace inconcebible no darle el peso que el turismo amerita; es una realidad y lo que queda ahora es ver cómo podemos sacarle provecho a esas masas que nos visitan y otros muchos que simplemente pasan por el corredor de nuestra casa y que no hemos sabido aprovechar. Calarcá tiene todas las de ganar, con su ubicación geográfica, estratégica dentro del mapa colombiano, (es quizás la de más opciones versus las otras poblaciones de la región).

No obstante el sinnúmero de inconvenientes que está ocasionando la ola invernal principalmente en la vía que sirve para que la mayor corriente de turistas nos visite(la vía Calarcá-Cajamarca), tenemos que aferrarnos a la idea de que Calarcá es y será la puerta de entrada a esta extensa región del Paisaje Cultural Cafetero. Es por acá por donde hay que empezar, pensando en el corto, mediano y largo plazo; tenemos que prepararnos desde ya para esas corrientes masivas de visitantes que se multiplicarán cuando Bogotá no esté a 7 y más horas, sino a 4 y media; ya no será asunto de venir en los puentes y en vacaciones regulares, ahora será de fin de semana. A esto agreguémosle el tráfico adicional que generará todo lo concerniente a los TLC con tantos países con los que Colombia ha firmado y seguirá firmando.

Hay que fortalecer al gremio local reunido alrededor del Corredor Turístico de Calarcá, quienes han venido haciendo una labor de hormiguitas; son muchas las inversiones que se han hecho en restaurantes, hoteles de ciudad, alojamientos campestres, manifestaciones alrededor de la cultura, artesanías y otros componentes de la sombrilla que arropa todo lo concerniente al quehacer turístico de la ciudad.

Relanzar con todos los fierros el Parque del Alto Del Río, dirigiendo todas las estrategias a satisfacer el derecho a la recreación que tienen los residentes de Calarcá, y los visitantes de otras partes de la región (A propósito, una zona de camping de primer nivel quedaría ideal dentro de sus instalaciones).

Es posible llevar a cabo acciones puntuales que generen ingresos para los comerciantes locales; lo primero sería un estudio de cuantos transeúntes con potencial de compra pasan por acá cuyo destino final no es nuestra región. Este estudio se puede llevar a cabo en dos fines de semana largos y en las próximas vacaciones. Con base a los resultados arrojados, se generarán acciones que no demanden mucha inversión y que al contrario, traigan ingresos por ventas de productos y servicios.

Para hacer realidad estas propuestas es necesario que nuestro alcalde entrante se rodee de personas idóneas para sacar adelante muchos proyectos alrededor del tema turístico, las oportunidades están ahí, ahora solo queda identificarlas e ir por ellas.

Breves del Quindío: Hay que actuar de inmediato, el invierno está para quedarse otros días más; los inconvenientes con La Línea van a persistir y hay que mirar hacia otros lugares, tales como Ecuador, Nariño, Cauca, Valle del Cauca, Antioquia, Caldas y Risaralda. Estas son las situaciones que ponen a prueba la creatividad y el ingenio para generar corrientes de turistas; no nos quedemos con los brazos cruzados ni con las mentes en blanco.


Hasta la próxima,

Ivanres49@hotmail.com

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